Global e-commerce continues its unstoppable rise, surpassing $6 trillion in annual sales as consumers embrace faster delivery, mobile payments, and AI-driven personalization.
The New Era of Digital Retail
According to the latest UNCTAD data, global e-commerce sales grew by 9.8% in 2025, reaching a record $6.3 trillion. The growth is fueled by rapid digital adoption in emerging economies and rising consumer confidence in cross-border shopping.
Mobile and AI Shape Consumer Behavior
Over 70% of all online purchases are now made via mobile devices. Retailers are investing heavily in artificial intelligence to personalize recommendations, optimize logistics, and predict consumer trends in real time.
Cross-Border Commerce Expands
International e-commerce is growing faster than domestic sales. Southeast Asia, Latin America, and the Middle East are emerging as key export markets for European and American online retailers, supported by fintech innovations and improved delivery infrastructure.
Sustainability and Green Logistics
Sustainability is now a top priority. Companies are reducing packaging waste and adopting carbon-neutral delivery methods to attract eco-conscious consumers, signaling a new era of “green retail.”
